The battle of the bulbs is on! Is it going to be fluorescence or incandescence? GE just announced its intentions to ready a high-efficiency incandescent (HEI) light bulb for the market in the next several years. The HEI looks to be a contender, allegedly eliminating some of the problems with the compact fluorescent bulbs, like light quality and poor start-up illumination, while retaining the sought-after energy-efficiency and reduced emission. It appears there are two camps forming on the matter—those who are pleased with the HEI option, and those who feel that GE’s promise will keep people from making important lightbulb changes now, opting instead to wait however many years until the HEI is available. The question is, where consumers will land and whether three years is too long to wait.